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- 37% traffic increase from 48 SEO-optimized blogs
From a Professional Website to Increased Brand Visibility, Lead Generation, and Conversions.
The Project
James and Katie came to us with their new business extension of the existing one. They already had a successful landscaping company with a solid customer base. James and Katie now wanted to launch a virtual landscaping design business country-wide. They wanted this venture to be separate from their first business and needed help with the marketing and branding of their new company.
The Objective
James and Katie wanted to launch their virtual landscaping business with a strong online presence and professionally designed website. Their objective was to establish a credible brand that showcased their years of experience in the landscaping industry with a simple online solution that made professionally designed landscapes accessible to the mass market.
The owners also wanted a simple checkout system to streamline the customer website experience and make the purchase process hassle-free and efficient.
The Challenges
Creating a brand presence and warming up the customer base.
Establishing trust and authority in the market.
Sustaining the new startup by generating profit in the first 3 months.
Our Action Plan
The first thing we did was to get their website ready to create their brand presence. This also involved a customer membership portal for the clients who purchased their design packages.
The challenge was to make this idea appealing, showcasing the benefits and savings of investing in a virtual landscaping plan.
Here’s how we approached the challenge:
- Build a professional and visually appealing website.
- Integrate SEO-optimized search content to boost rankings and visibility.
- Add SEO-optimized blogs on landscaping to connect with the target audience and educate them with an effective customer lifecycle process - from connecting and acquiring to conversion, retention, and brand loyalty.
- Build Virtuyard’s social media presence with brand-focused, service-oriented, and common topics centered around landscaping to attract and build a customer base.
The Process
The phased approach focused on first establishing Virtuyard as a credible brand, then generating and converting leads into customers, and finally reinforcing trust while retaining the new customer base.
Establish Brand
Presence
- Launched a professional website with a client membership portal
- Integrated SEO-optimized content to boost visibility
- Published SEO blogs on landscaping topics to drive traffic
- Built brand presence on social media
Lead Generation and Conversion
- Created a lead magnet to build an email list of prospects
- Crafted high-converting landing pages for design packages
- Ran Google Ads campaign to generate leads
- Implemented email/SMS marketing for lead nurturing and conversion
Reinforce Credibility and Retain Customers
- Showcased customer testimonials and case studies
- Published visual case studies highlighting successful projects
- Maintained optimized web presence, SEO content, and social engagement
- Implemented customer nurture campaigns to drive retention
The Result
31% of customers came from outside the home region
Achieved payback on marketing investment in just 7 months
Established as a trusted leader in virtual landscaping design