Strategic Portfolio & Case Studies

Build and grow your business with systems, not your hours.

I get shit done...the ones you know have to be done, but still waiting for the never-arriving right-time.

I design and implement the foundational marketing architecture that turns existing attention into clients, calls, and revenue for coaches, consultants, and experts.

Websites Funnels CRM Systems Automation Revenue Engines Communities Brands & Assets

Case Studies

Dr. Tanya Lea

Consciously Aware | Mind-Body Practitioner & Coach | Bay Area, USA

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"This Thanksgiving, when we said our prayers, I let everybody know I am most thankful for Hafsa."

"I am So excited to present all your amazing work at my networking meeting next week!!!"

Dr. Tanya Lea
40+active prospect conversations within weeks
8,360weekly LinkedIn profile appearances
2 tierscommunity membership structure launched

The Problem

Dr. Tanya Lea had spent years building deep expertise in mind-body medicine and a growing reputation through in-person events and speaking engagements. People were showing up to her talks and were moved by her work. And then they left, with no way for her to stay connected, no system to nurture them, and no path to bring them into her world online.

She was doing everything manually, carrying everything in her head, while showing up fully for clients every day. The vision was clear. The infrastructure wasn't.

The Shift

Dr. Tanya went from having no digital infrastructure to presenting her entire online system at weekly networking meetings with pride.

Her LinkedIn presence took off fast — 8,360 appearances in a single week, impressions up 21.8% — and podcast invitations started arriving organically.

Most significantly, she transitioned fully into an online coaching business, a leap only possible because she finally had a system underneath her.

Performance Proof

What This Engagement Included: Website rebuild & launch · GoHighLevel CRM setup · Lead magnet funnels · Skool community build · LinkedIn outreach sequences · Content scripts & video strategy · Ongoing automation support

Kung Pik (Pik) Liu

Design Angel / 3daybrand | Brand Designer & Strategist | California, USA

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In just three calls, she pinpointed a problem I didn't even realize was holding me back and helped me take immediate, focused action. The result? I secured a paying project I wasn't even expecting.

Kung Pik.
1 systememail migration into a unified CRM
Inboundqualified prospects began reaching out
$5k+branding project moved secured
$11knaming inquiry landed within 30 days

The Problem

Pik is a talented brand designer who had completed work with a solid group of beta clients, but months later, she still couldn't land her next paying project. Self-doubt was creeping in. Her tech was disconnected, her systems scattered, and outreach was entirely manual. The problem wasn't her work — it was that her marketing infrastructure wasn't working for her.

The Shift

The change wasn't just operational — it was psychological. Within weeks of getting her systems in place, Pik started getting inbound.

She closed a paying project she hadn't been expecting, followed by a warm $5k+ branding project. By October, she was fielding an $11k naming inquiry, and the doubt disappeared as her leads started moving.

What This Engagement Included: Email migration · LinkedIn outreach system · Testimonial CMS page · ScoreApp quiz setup · Proposal & positioning support · Pipeline strategy

Nadine Zeinoun

Executive & Leadership Coach | Kanata, ON, Canada

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Complete visibility into where leads were coming from, where revenue was leaking, and what needed to happen next — all inside one clear strategic blueprint.

Featured Result
2 funnelsorganic event flow and paid-ads-ready flow
$47workbook order bump built into the funnel
$297one-time EQi offer inside the buyer journey
1 roadmapimplementation guide delivered to her VA

The Problem

Nadine had built real credibility as an executive coach through events and exclusive webinars, but her marketing infrastructure hadn't kept pace. She had no funnel, no cohesive lead generation, and scattered tools (WordPress, Stan Store, GoHighLevel) that didn't talk to each other. She was growing manually despite her systems, not because of them.

The Shift

For the first time, Nadine had a complete picture of her business, fixing hidden revenue leaks. Her VA had a clear roadmap, her tools were integrated around how clients actually think, and she secured the infrastructure to deliver corporate pre-training programs without starting from scratch.

What We Built

Nadine came in for a Plug-and-Play Strategic Blueprint, fully documented for her VA to execute:

  • Full EI lead magnet funnel with an order bump and one-time offer.
  • Product migration consolidating off Stan Store and into GoHighLevel.
  • Two-funnel architecture: organic for speaking events, plus a paid-ads-ready funnel.
  • Website restructure on WordPress to clarify her offerings.
  • Email & Calendar optimisation integrating soft-CTAs and automated booking lead times.
What This Engagement Included: Strategic blueprint · Funnel architecture · Product migration · Website restructure plan · Weekly email optimisation · Calendar automation · VA implementation documentation

Patricia Schultz

Ready4Takeoff | Life & Career Coach | USA

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"Hafsa could anticipate what needed to be done even before I realized it. All work was completed quickly and accurately. I wish she had found me sooner."

Pat
Full funnelrebuilt for a $2,997 offer
Automated funnelbuilt for the goal setting funnel

The Problem

Patricia had been building her coaching business for years, but her platform wasn't working. Automations were broken, contacts were sitting untouched, and she was paying for a system that wasn't pulling its weight. She knew she needed to move, but didn't know how to do it without losing everything she'd built.

The Shift

Patricia went from a broken setup she didn't fully understand to a clean, connected system she could navigate herself — and retained us for ongoing support.

What We Built

We migrated everything to GoHighLevel cleanly without losing a single asset. Every page, course, product, and contact (408 of them) transferred over. We rebuilt broken automations, created a full funnel architecture (lead magnet, low-ticket product, masterclass upsell, checkout, nurture sequence), configured her calendar, and centralized social media scheduling.

What This Engagement Included: Full GHL migration · Course rebuild · Automation & Funnels · Email sequences · Calendar & Social scheduling · Glitch fixes · Ongoing support

Ben Stein

Purpose Up | Career and Leadership Coach | USA

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Three coaching programme sign-ups came in as soon as the funnel launched — with no new audience and no ads, just a clearer path for existing readers.

Featured outcome
1 bookturned into the front door of the ecosystem
2 assetscreated from the book for passive income
3 sign-upsfor coaching programme at launch
No adsresults came from the audience he already had

The Problem

Ben had written a credible, deeply insightful book featured on CNBC, but it was sitting idle. People were reading it, but there was no system to move a reader from the last page into a discovery call or coaching programme.

The Shift

Three coaching programme sign-ups came in as soon as the funnel launched — organically from existing readers, simply by providing a clear path forward.

What We Built

We turned the book into the front door of a full client acquisition ecosystem. We extracted core ideas to build mini assets (workbooks and guides) as natural next steps. We wrote all the copywriting, designed the funnel, setup the automations, and built an email sequence to guide readers smoothly toward coaching programmes.

What This Engagement Included: Book funnel strategy · Mini asset creation · Funnel copywriting & design · Automation setup · Nurture & sign-up sequences

Mini Case Studies

Kristen A.

Clean Beauty Advocate & Membership Coach

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The Result

$3,870 in sales on the first day of pre-launch from just one email to her warm list.

The Problem

Kristen sat on a mapped-out membership idea for two years because doing the tech, setup, copy, and sequencing alone felt chaotic and exhausting.

What We Did

We built the membership infrastructure, platform setup, email sequences, sales page, and pre-launch flow together.

Coach M.S.

Corporate Professional Turned Online Coach

The Result

3 retainer clients, making $36,297 upfront.

The Problem

M.S. was posting content and putting in work, but nothing converted because her offer wasn't clear, her positioning wasn't sharp, and she played it too safe.

What We Did

Solidified her offer, nailed her positioning, and built an organic social content strategy designed to attract.

In Their Own Words

"Working with Hafsa was like having a marketing mirror held up to me. Not to critique, but to reveal what I couldn't see on my own. In just three calls, she pinpointed a problem I didn't even realize was holding me back. The result? I secured a paying project I wasn't even expecting."
— Kung Pik Liu, Design Angel
"I am beyond speechless. While overwhelming, I am more overwhelmed with the excitement and possibilities — and all the lives we will change and all the impact we will make."
— Dr. Tanya Lea, Consciously Aware
"Hafsa could anticipate what needed to be done even before I realized it. All work was completed quickly and accurately. I wish she had found me sooner."
— Patricia Schultz, Ready4Takeoff
"Thank you for getting all this mess sorted. I would have not done it without you."
— Kristen A., Clean Beauty Coach

Media Wall

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Client's Messages...

More and more...

Kristen testimonial
Kristen
"Without you I would not have a launch at all!"
Anonymous testimonial about content
Anonymous
Loved what you did with my content.
Sue Ilyas testimonial
Sue Ilyas
Her work is GOLD.
Anonymous one session clarity testimonial
Anonymous
Program clarity in just one session.
Anonymous show up more testimonial
Anonymous
Feeling good and wanting to show up more.
Naima testimonial
Naima
Examples made copywriting feel more accessible.
Ambreen testimonial
Ambreen
Message clarity that converts audience into clients.
Doris testimonial
Doris
Social media coaching plus stronger fitting posts.
Julianna testimonial
Julianna
More clients after one post created after the session.
Khadija testimonial
Khadija
Deeper understanding of authentic sales copy.
Anne testimonial
Anne
Finally showing up as herself.
Anonymous strategy testimonial
Anonymous
Exactly what was needed: strategy plus action plan.
Ayesha testimonial
Ayesha
A confidence-shifting transformation.
Anonymous inspiring testimonial
Anonymous
An inspiring, clarifying experience.
Naima copy testimonial
Naima
Kick-ass copy without needing to be a native speaker.

Additional Client Wins

  • Coach J increased her price 4X after we worked together.
  • Coach Y started getting 50 leads a day.
  • Coach M: $3,870 in cash on the first day of her membership pre-launch.
  • Coach S: 3 retainer clients, making $36,297 upfront.
  • Coach K got 8 signups for her brand-new program, even before she had a full launch.
  • Coach M booked 18 calls in 1 month with a single post.

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